Today we are witnessing the beginning of a new era in the publishing industry. The media is wondering how to be part of and profit from it. The launching of The Daily this past February 2nd, showed the world that there is no turning back. Publishers around the world are striving to embrace the digital age while building distinctive brands and delivering optimized content to fragmented audiences on an expanding array of smartphones, tablets, e-readers, and other devices.

Tablets are also great for advergames experiences, I'm sharing a screen of what could be an application for children supported by a brand. Imagine an app about safe driving for children sponsored by an insurance company. We are building costumer loyalty, but that's a whole other post.

Do you have an idea or project that you would like to discuss with us?

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